kID Sure: Can it protect your child’s identity from theft?

There is a product/service being heavily promoted right now called kID Sure, a child identity protection service offered by the folks at Identity Guard.

I don’t currently use or subscribe to any of Identity Guard’s services, including kID Sure, but I have to admit I’m intrigued.

As a journalist who covers cyber crime and identity theft, and as a volunteer who lectures in my community about online dangers, I frequently note that children are very desirable targets for identity theft because they typically have a virtually untarnished credit profile that is just ripe for the picking by identity thieves.

Think about it: Your child’s social security number is a precious item for a con artist looking to take out lines of credit in another person’s name. Chances are the SS number is completely clean, so if the criminal can successfully begin to build a credit profile with it, they can use it for months to pose as your child and buy things illegally, wracking up thousands in credit debt. This usually comes to a halt once they have done enough damage with the number by defaulting on payments. At that point, the SS number is no longer considered useful and the criminal moves on and steals some other child’s SS number.

Meanwhile, your child fails to find out their identity has been comprised for years, usually only becoming aware of the fraud when they apply for college loans, lines of credit or when trying to get a job.

There are many, many things you and your child need to be doing in order to protect their identity and kID Sure seems like a good idea (again, I have not tried the service). I’d love to hear from readers who have enrolled and hear what they think of the services.  According to the Identity Guard web site, the service starts at $4.99 a month. That’s about $60 a year per child.

In the video below, an Identity Guard representative describes kID Sure. And, from their web site, here is a description of the kID Sure service:

From the doctor’s office to school, camp, sports teams, dance class and more, your child’s private information exists in many places. And although those places may seem trustworthy, they may actually be leaving your kids vulnerable to identity theft.

How kID SureSM Helps Protect Your Kids

All-new, patent-pending technology scours thousands of data sources on the Web, looking for information related to your child to let you know if it may be appearing in unsecure locations.

  • Ongoing visibility into potential exposure of your child’s personal data
  • A comprehensive “Digital Footprint” report showing detected data
  • Alerts to certain kinds of activity detected  

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